diff --git a/src/platform/App.tsx b/src/platform/App.tsx
index 18c3fe2..4018d69 100644
--- a/src/platform/App.tsx
+++ b/src/platform/App.tsx
@@ -1,5 +1,5 @@
 import { BrowserRouter, Routes, Route, Navigate } from 'react-router-dom';
-import { AuthProvider } from '../shared/auth/AuthContext';
+import { AuthProvider, useAuth } from '../shared/auth/AuthContext';
 import { SystemProvider } from '../shared/context/SystemContext';
 import { AuthGuard } from '../shared/auth/AuthGuard';
 import { MainLayout } from '../widgets/layout/MainLayout';
@@ -16,11 +16,19 @@ import { UserManagementPage } from './pages/UserManagementPage';
 import { BasicSettingsPage } from './pages/BasicSettingsPage';
 import { VersionPage } from './pages/VersionPage';
 import { LicensePage } from '../system/pages/LicensePage';
+import { LandingPage } from './pages/LandingPage';
+import { GeneralPreferencesPage } from './pages/GeneralPreferencesPage';
 
 import './styles/global.css';
 
 const modules = [assetModule, cctvModule, productionModule];
 
+const DefaultRedirect = () => {
+    const { user } = useAuth();
+    const preferredPath = localStorage.getItem(`landing_page_${user?.id}`) || '/home';
+    return <Navigate to={preferredPath} replace />;
+};
+
 export const App = () => {
     return (
         <AuthProvider>
@@ -36,11 +44,17 @@ export const App = () => {
                                 <MainLayout modulesList={modules} />
                             </AuthGuard>
                         }>
+                            {/* Home / Platform Introduction */}
+                            <Route path="/home" element={<LandingPage />} />
+
+                            {/* User Preferences (Accessible by everyone authenticated) */}
+                            <Route path="/preferences" element={<GeneralPreferencesPage />} />
+
                             {/* Dynamic Module Routes */}
                             <Route path="/*" element={<ModuleLoader modules={modules} />} />
 
                             {/* Navigation Fallback within Layout */}
-                            <Route index element={<Navigate to="/asset/dashboard" replace />} />
+                            <Route index element={<DefaultRedirect />} />
 
                             {/* Platform Admin Routes (Could also be moved to an Admin module later) */}
                             <Route path="/admin/users" element={<UserManagementPage />} />
diff --git a/src/platform/pages/GeneralPreferencesPage.tsx b/src/platform/pages/GeneralPreferencesPage.tsx
new file mode 100644
index 0000000..d47535d
--- /dev/null
+++ b/src/platform/pages/GeneralPreferencesPage.tsx
@@ -0,0 +1,91 @@
+import { useState } from 'react';
+import { Card } from '../../shared/ui/Card';
+import { Button } from '../../shared/ui/Button';
+import { Select } from '../../shared/ui/Select';
+import { Save, Home, User } from 'lucide-react';
+import { useAuth } from '../../shared/auth/AuthContext';
+
+export function GeneralPreferencesPage() {
+    const { user } = useAuth();
+    const [preferences, setPreferences] = useState({
+        landingPage: localStorage.getItem(`landing_page_${user?.id}`) || '/home'
+    });
+    const [isSaved, setIsSaved] = useState(false);
+
+    const landingPageOptions = [
+        { label: '플랫폼 소개 (기본)', value: '/home' },
+        { label: '자산 대시보드', value: '/asset/dashboard' },
+        { label: 'CCTV 모니터링', value: '/cctv/monitoring' },
+        { label: '생산 대시보드', value: '/production/dashboard' }
+    ];
+
+    const handleSave = () => {
+        localStorage.setItem(`landing_page_${user?.id}`, preferences.landingPage);
+        setIsSaved(true);
+        setTimeout(() => setIsSaved(false), 3000);
+    };
+
+    return (
+        <div className="page-container p-6 max-w-4xl mx-auto">
+            <div className="mb-8">
+                <h1 className="text-2xl font-bold text-slate-900">기본 설정</h1>
+                <p className="text-slate-500 mt-1">사용자 개인의 플랫폼 환경을 설정합니다.</p>
+            </div>
+
+            <div className="grid grid-cols-1 gap-6">
+                <Card className="p-6">
+                    <div className="flex items-center gap-3 mb-6 border-b border-slate-100 pb-4">
+                        <Home className="text-blue-600" size={24} />
+                        <h2 className="text-lg font-bold">로그인 랜딩 페이지</h2>
+                    </div>
+
+                    <div className="max-w-md">
+                        <p className="text-sm text-slate-600 mb-4">
+                            로그인 시 또는 최상위 메뉴 이동 시 처음으로 표시될 화면을 선택하세요.
+                        </p>
+                        <Select
+                            label="접속 시작 페이지"
+                            value={preferences.landingPage}
+                            onChange={(e) => setPreferences({ ...preferences, landingPage: e.target.value })}
+                            options={landingPageOptions}
+                        />
+                    </div>
+                </Card>
+
+                <Card className="p-6">
+                    <div className="flex items-center gap-3 mb-6 border-b border-slate-100 pb-4">
+                        <User className="text-indigo-600" size={24} />
+                        <h2 className="text-lg font-bold">사용자 정보</h2>
+                    </div>
+
+                    <div className="grid grid-cols-2 gap-6 text-sm">
+                        <div>
+                            <span className="text-slate-500 block mb-1">사용자 이름</span>
+                            <span className="font-bold text-slate-900">{user?.name}</span>
+                        </div>
+                        <div>
+                            <span className="text-slate-500 block mb-1">계정 등급</span>
+                            <span className="font-bold text-indigo-600 capitalize">{user?.role}</span>
+                        </div>
+                        <div>
+                            <span className="text-slate-500 block mb-1">소속 부서</span>
+                            <span className="font-medium text-slate-700">{user?.department || '미지정'}</span>
+                        </div>
+                    </div>
+                </Card>
+
+                <div className="flex items-center justify-between bg-white p-4 rounded-xl border border-slate-200 shadow-sm mt-4">
+                    <div className="text-sm">
+                        {isSaved && <span className="text-green-600 font-bold animate-pulse">✓ 설정이 저장되었습니다.</span>}
+                    </div>
+                    <Button
+                        onClick={handleSave}
+                        icon={<Save size={18} />}
+                    >
+                        설정 저장
+                    </Button>
+                </div>
+            </div>
+        </div>
+    );
+}
diff --git a/src/platform/pages/LandingPage.css b/src/platform/pages/LandingPage.css
new file mode 100644
index 0000000..b6dedc0
--- /dev/null
+++ b/src/platform/pages/LandingPage.css
@@ -0,0 +1,275 @@
+.landing-container {
+    padding: 2rem;
+    max-width: 1400px;
+    margin: 0 auto;
+    display: flex;
+    flex-direction: column;
+    gap: 4rem;
+}
+
+/* Hero Section */
+.hero-section {
+    display: grid;
+    grid-template-cols: 1.2fr 0.8fr;
+    gap: 4rem;
+    align-items: center;
+    padding: 2rem 0;
+}
+
+.premium-badge {
+    background: linear-gradient(90deg, #6366f1, #8b5cf6, #ec4899);
+    color: white;
+    padding: 0.4rem 1rem;
+    border-radius: 99px;
+    font-size: 0.75rem;
+    font-weight: 700;
+    text-transform: uppercase;
+    letter-spacing: 0.05em;
+    display: inline-block;
+    box-shadow: 0 4px 12px rgba(99, 102, 241, 0.3);
+    margin-bottom: 1.5rem;
+}
+
+.hero-title {
+    font-size: 3.5rem;
+    line-height: 1.1;
+    font-weight: 800;
+    color: var(--sokuree-text-main);
+    margin-bottom: 1.5rem;
+}
+
+.gradient-text {
+    background: linear-gradient(135deg, #2563eb, #7c3aed);
+    -webkit-background-clip: text;
+    background-clip: text;
+    -webkit-text-fill-color: transparent;
+}
+
+.hero-description {
+    font-size: 1.15rem;
+    color: var(--sokuree-text-muted);
+    line-height: 1.6;
+    margin-bottom: 2.5rem;
+    max-width: 600px;
+}
+
+.hero-actions .primary-btn {
+    background: #2563eb;
+    color: white;
+    padding: 1rem 2rem;
+    border-radius: 12px;
+    font-weight: 600;
+    display: flex;
+    align-items: center;
+    gap: 0.75rem;
+    border: none;
+    cursor: pointer;
+    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
+    box-shadow: 0 10px 20px rgba(37, 99, 235, 0.2);
+}
+
+.hero-actions .primary-btn:hover {
+    transform: translateY(-2px);
+    box-shadow: 0 15px 30px rgba(37, 99, 235, 0.3);
+    background: #1d4ed8;
+}
+
+/* Hero Visual */
+.hero-visual {
+    position: relative;
+    display: flex;
+    justify-content: center;
+    align-items: center;
+}
+
+.visual-core {
+    width: 280px;
+    height: 280px;
+    background: white;
+    border-radius: 40px;
+    display: flex;
+    justify-content: center;
+    align-items: center;
+    position: relative;
+    z-index: 2;
+    box-shadow: 0 25px 60px rgba(0, 0, 0, 0.08), inset 0 0 40px rgba(255, 255, 255, 0.8);
+    transform: rotate(-10deg);
+}
+
+.core-icon {
+    color: #2563eb;
+}
+
+.core-glow {
+    position: absolute;
+    width: 300px;
+    height: 300px;
+    background: radial-gradient(circle, rgba(37, 99, 235, 0.15) 0%, transparent 70%);
+    border-radius: 50%;
+    z-index: 1;
+    filter: blur(20px);
+}
+
+.floating-card {
+    position: absolute;
+    background: white;
+    padding: 0.75rem 1.25rem;
+    border-radius: 12px;
+    display: flex;
+    align-items: center;
+    gap: 0.75rem;
+    box-shadow: 0 10px 25px rgba(0, 0, 0, 0.05);
+    z-index: 3;
+    font-weight: 600;
+    font-size: 0.85rem;
+    border: 1px solid rgba(0, 0, 0, 0.05);
+}
+
+.floating-card.c1 {
+    top: -20px;
+    right: 40px;
+    animation: float 4s ease-in-out infinite;
+}
+
+.floating-card.c2 {
+    bottom: 20px;
+    left: 40px;
+    animation: float 5s ease-in-out infinite reverse;
+}
+
+@keyframes float {
+
+    0%,
+    100% {
+        transform: translateY(0);
+    }
+
+    50% {
+        transform: translateY(-15px);
+    }
+}
+
+/* Features Grid */
+.features-grid {
+    display: grid;
+    grid-template-cols: repeat(4, 1fr);
+    gap: 1.5rem;
+}
+
+.feature-card {
+    padding: 2rem;
+    transition: all 0.3s ease;
+}
+
+.feature-card:hover {
+    transform: translateY(-8px);
+}
+
+.feature-icon-box {
+    width: 48px;
+    height: 48px;
+    background: var(--sokuree-bg-light);
+    border-radius: 12px;
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    margin-bottom: 1.25rem;
+}
+
+.feature-title {
+    font-size: 1.15rem;
+    font-weight: 700;
+    color: var(--sokuree-text-main);
+    margin-bottom: 0.75rem;
+}
+
+.feature-desc {
+    font-size: 0.9rem;
+    color: var(--sokuree-text-muted);
+    line-height: 1.5;
+}
+
+/* Quick Access */
+.quick-access {
+    background: var(--sokuree-bg-light);
+    padding: 3rem;
+    border-radius: 24px;
+    border: 1px solid rgba(0, 0, 0, 0.03);
+}
+
+.section-title {
+    font-size: 1.75rem;
+    font-weight: 800;
+    color: var(--sokuree-text-main);
+    margin-bottom: 2rem;
+    text-align: center;
+}
+
+.access-cards {
+    display: grid;
+    grid-template-cols: repeat(3, 1fr);
+    gap: 1.5rem;
+}
+
+.access-card {
+    background: white;
+    padding: 1.75rem;
+    border-radius: 16px;
+    display: flex;
+    justify-content: space-between;
+    align-items: center;
+    cursor: pointer;
+    transition: all 0.2s ease;
+    border: 1px solid transparent;
+}
+
+.access-card:hover {
+    border-color: #2563eb;
+    box-shadow: 0 10px 20px rgba(0, 0, 0, 0.05);
+}
+
+.access-card:hover .access-arrow {
+    transform: translateX(4px);
+    color: #2563eb;
+}
+
+.access-info h4 {
+    font-size: 1.1rem;
+    font-weight: 700;
+    margin-bottom: 0.25rem;
+}
+
+.access-info p {
+    font-size: 0.85rem;
+    color: var(--sokuree-text-muted);
+}
+
+.access-arrow {
+    color: #cbd5e1;
+    transition: all 0.2s ease;
+}
+
+@media (max-width: 1024px) {
+    .features-grid {
+        grid-template-cols: repeat(2, 1fr);
+    }
+
+    .hero-section {
+        grid-template-cols: 1fr;
+        gap: 2rem;
+    }
+
+    .hero-visual {
+        display: none;
+    }
+}
+
+@media (max-width: 768px) {
+    .access-cards {
+        grid-template-cols: 1fr;
+    }
+
+    .hero-title {
+        font-size: 2.5rem;
+    }
+}
\ No newline at end of file
diff --git a/src/platform/pages/LandingPage.tsx b/src/platform/pages/LandingPage.tsx
new file mode 100644
index 0000000..3f8669a
--- /dev/null
+++ b/src/platform/pages/LandingPage.tsx
@@ -0,0 +1,118 @@
+import { Card } from '../../shared/ui/Card';
+import { Box, CheckCircle2, Shield, Zap, BarChart3, Globe, ArrowRight } from 'lucide-react';
+import { useNavigate } from 'react-router-dom';
+import './LandingPage.css';
+
+export function LandingPage() {
+    const navigate = useNavigate();
+
+    const features = [
+        {
+            icon: <Shield className="text-blue-500" size={24} />,
+            title: "보안 인프라 관리",
+            description: "강력한 암호화 엔진과 권한 계층 구조를 통해 기업의 핵심 자산을 안전하게 보호합니다."
+        },
+        {
+            icon: <Zap className="text-amber-500" size={24} />,
+            title: "실시간 모니터링",
+            description: "CCTV 연동 및 자산 상태 추적을 통해 현장의 모든 상황을 실시간으로 파악합니다."
+        },
+        {
+            icon: <BarChart3 className="text-emerald-500" size={24} />,
+            title: "데이터 시각화",
+            description: "복잡한 자산 및 정비 이력을 직관적인 대시보드와 보고서로 변환하여 의사결정을 지원합니다."
+        },
+        {
+            icon: <Globe className="text-indigo-500" size={24} />,
+            title: "통합 제어 플랫폼",
+            description: "자산, 생산, 보안을 하나의 플랫폼에서 통합 제어하여 운영 효율성을 극대화합니다."
+        }
+    ];
+
+    return (
+        <div className="landing-container animate-fade-in">
+            {/* Hero Section */}
+            <div className="hero-section">
+                <div className="hero-content">
+                    <div className="badge-wrapper">
+                        <span className="premium-badge">Next-Gen Agentic Platform</span>
+                    </div>
+                    <h1 className="hero-title">
+                        SMART IMS <br />
+                        <span className="gradient-text">Intelligent Management System</span>
+                    </h1>
+                    <p className="hero-description">
+                        차세대 지능형 통합 관리 솔루션 Smart IMS에 오신 것을 환영합니다. <br />
+                        우리는 데이터 중심의 스마트한 의무 자격 및 자산 관리 환경을 제공합니다.
+                    </p>
+                    <div className="hero-actions">
+                        <button className="primary-btn" onClick={() => navigate('/asset/dashboard')}>
+                            자산 대시보드 바로가기 <ArrowRight size={18} />
+                        </button>
+                    </div>
+                </div>
+                <div className="hero-visual">
+                    <div className="floating-card c1">
+                        <CheckCircle2 className="text-green-500" size={20} />
+                        <span>System Online</span>
+                    </div>
+                    <div className="floating-card c2">
+                        <Zap className="text-amber-500" size={20} />
+                        <span>Real-time Sync</span>
+                    </div>
+                    <div className="visual-core">
+                        <Box size={120} className="core-icon" />
+                        <div className="core-glow"></div>
+                    </div>
+                </div>
+            </div>
+
+            {/* Features Grid */}
+            <div className="features-grid">
+                {features.map((feature, idx) => (
+                    <Card key={idx} className="feature-card">
+                        <div className="feature-icon-box">
+                            {feature.icon}
+                        </div>
+                        <h3 className="feature-title">{feature.title}</h3>
+                        <p className="feature-desc">{feature.description}</p>
+                    </Card>
+                ))}
+            </div>
+
+            {/* Quick Access Section */}
+            <div className="quick-access">
+                <h2 className="section-title">주요 서비스 바로가기</h2>
+                <div className="access-cards">
+                    <div className="access-card" onClick={() => navigate('/asset/list')}>
+                        <div className="access-info">
+                            <h4>자산 인벤토리</h4>
+                            <p>전체 자산 현황 조회 및 등록</p>
+                        </div>
+                        <div className="access-arrow">
+                            <ArrowRight size={20} />
+                        </div>
+                    </div>
+                    <div className="access-card" onClick={() => navigate('/cctv/monitoring')}>
+                        <div className="access-info">
+                            <h4>CCTV 모니터링</h4>
+                            <p>실시간 스트리밍 및 보안 감시</p>
+                        </div>
+                        <div className="access-arrow">
+                            <ArrowRight size={20} />
+                        </div>
+                    </div>
+                    <div className="access-card" onClick={() => navigate('/production/dashboard')}>
+                        <div className="access-info">
+                            <h4>생산 현황</h4>
+                            <p>실시간 생산실적 및 가동률 확인</p>
+                        </div>
+                        <div className="access-arrow">
+                            <ArrowRight size={20} />
+                        </div>
+                    </div>
+                </div>
+            </div>
+        </div>
+    );
+}
diff --git a/src/platform/styles/global.css b/src/platform/styles/global.css
index 33f35f8..ab6842e 100644
--- a/src/platform/styles/global.css
+++ b/src/platform/styles/global.css
@@ -96,4 +96,21 @@ button {
   border-radius: var(--sokuree-radius-md);
   padding: var(--sokuree-spacing-md);
   box-shadow: 0 1px 3px 0 rgba(0, 0, 0, 0.1), 0 1px 2px 0 rgba(0, 0, 0, 0.06);
+}
+
+/* Utility Animations */
+.animate-fade-in {
+  animation: fadeIn 0.6s cubic-bezier(0.4, 0, 0.2, 1);
+}
+
+@keyframes fadeIn {
+  from {
+    opacity: 0;
+    transform: translateY(10px);
+  }
+
+  to {
+    opacity: 1;
+    transform: translateY(0);
+  }
 }
\ No newline at end of file
diff --git a/src/widgets/layout/MainLayout.tsx b/src/widgets/layout/MainLayout.tsx
index 9f323de..d50cdb1 100644
--- a/src/widgets/layout/MainLayout.tsx
+++ b/src/widgets/layout/MainLayout.tsx
@@ -2,7 +2,7 @@ import { useState } from 'react';
 import { Outlet, Link, useLocation } from 'react-router-dom';
 import { useAuth } from '../../shared/auth/AuthContext';
 import { useSystem } from '../../shared/context/SystemContext';
-import { Settings, LogOut, Box, ChevronDown, ChevronRight, Layers, User as UserIcon, Video, Shield, Info } from 'lucide-react';
+import { Settings, LogOut, Box, ChevronDown, ChevronRight, Layers, User as UserIcon, Video, Shield, Info, Home, UserCog } from 'lucide-react';
 import type { IModuleDefinition } from '../../core/types';
 import './MainLayout.css';
 
@@ -46,7 +46,15 @@ export function MainLayout({ modulesList }: MainLayoutProps) {
                 </div>
 
                 <nav className="sidebar-nav">
-                    {/* Module: System Management (Platform Core) */}
+                    {/* Platform Home */}
+                    <div className="module-group mb-4">
+                        <Link to="/home" className={`nav-item ${location.pathname === '/home' ? 'active' : ''}`}>
+                            <Home size={18} />
+                            <span>플랫폼 홈</span>
+                        </Link>
+                    </div>
+
+                    {/* System Management (Platform Core) */}
                     {isAdmin && (
                         <div className="module-group">
                             <button
@@ -181,6 +189,16 @@ export function MainLayout({ modulesList }: MainLayoutProps) {
                             </div>
                         );
                     })}
+
+                    <div className="sidebar-divider my-4 border-t border-slate-100 opacity-50"></div>
+
+                    {/* User Preferences - Accessible to all roles */}
+                    <div className="module-group">
+                        <Link to="/preferences" className={`nav-item ${location.pathname === '/preferences' ? 'active' : ''}`}>
+                            <UserCog size={18} />
+                            <span>기본 설정</span>
+                        </Link>
+                    </div>
                 </nav>
 
                 <div className="sidebar-footer">